Fashion accessories, Leather goods, Ready to wear, Shoes
62 rue du Rhône,1204 Geneve
See the map | ItineraryAdele and Edoardo Fendi created the house of FENDI in 1925, with the opening of a boutique for leather goods and furs in Rome.
Under the guidance of the couple’s five daughters, the company gained international recognition and developed a reputation as a brand known for its elegance, savoir-faire, innovation, and style.
In 1965 the five Fendi sisters began a partnership with Karl Lagerfeld, a collaboration that has continued to thrive.
He revolutionized the way in which the brand deals with furs, making them ‘fashion objects,’ thanks to innovative techniques and unlimited boldness in creativity. By 1977 Fendi launched its women’s ready-to-wear division, also under the direction of Karl Lagerfeld.
In 1992, Silvia Venturini Fendi, representing the family’s third generation, became Karl Lagerfeld’s second in command as creative director.
In 1994, she took over the leather accessories division and moved on to direct their collections for men and children.
In 1997 she created the iconic Baguette handbag, which was destined to become of the most popular styles in the history of fashion.
In 2000, the luxury group LVMH acquired a stake in FENDI, and is increased its holdings as the company’s largest shareholder.
Today FENDI remains synonymous with de quality, tradition, experimentation, and creativity.
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