LOEWE : When fashion becomes a bucolic dream
This season, Loewe transports us into a world where everyday life is transformed into poetry, where fashion becomes art. With his Autumn/Winter 2024 collection, Jonathan Anderson...
Fashion accessories, Ready to wear, Shoes
7 Rue du Vieux-Collège, 1204 Genève
See the map | ItineraryIn an ideal location just a few steps from Geneva’s Old Town and the Rue du Rhône, La Muse Boutique is a jewel box filled with true gems.
Viola Sekularac, the vivacious owner of this exceptional treasure trove for elegant style lovers, is truly passionate about fashion. She tastefully chooses every piece, aiming for perfection in each magnificent item that she has in her chic, yet intimate boutique.
Her collections include luxurious and stylish international brands such as Hudson Jeans, Jérôme Dreyfuss, JOSEPH, Lara Bohinc, MM6, and REDValentino, as well as superb examples of work by up-and-coming Swiss designers.
Each piece in the boutique is comfortable and very easy to wear, since for Viola, fashion is more than an aesthetic, it’s a true way of life.
Her intuitive advice allows every client to find the clothing, accessories, and jewelry that are not only beautiful but in perfect harmony with each individual’s personality, as she delights in dressing everyone in style.
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