BELL & ROSS - BR 03 The aeronautical icon reinvents itself with continuity

For almost two decades, the BR 03 has embodied the very essence of Bell & Ross: iconic design, assertive aeronautical inspiration and impeccable watchmaking expertise. In 2023, Bell & Ross offers its iconic model a subtle revival. A controlled evolution, in which every detail has been rethought without ever betraying the DNA of this now-legendary watch.

An icon inspired by the skies

Since its creation, Bell & Ross has anchored its universe in aeronautics, developing tool-watches designed for professionals. In 2005, the BR 01, with its 46 mm square case inspired by cockpit instruments, imposed a style that was instantly recognizable. The following year, the BR 03 saw the light of day in a more accessible 42 mm format.

In 2023, the brand took a new step forward: the BR 03 moved to a 41 mm case. A millimeter that changes everything. This delicate metamorphosis offers a perfect balance between modernity and respect for historic lines. The lugs are refined, the corners of the case are softened, and the proportions are adjusted with goldsmith’s precision.

A complete, faithful and audacious collection

The new BR 03 collection is available in several models, all powered by this high-performance movement and designed to appeal to lovers of contemporary watchmaking:

• The black ceramic case: three emblematic variations – Black Matte for professional sobriety, Heritage for an assertive vintage style, and Phantom for a totally black and mysterious allure.
• The polished steel case: four modern, elegant models – Black Steel with its timeless black dial, Blue Steel and Golden Heritage for a trendy touch, and Copper, a real favorite, with its deep copper dial and retro-modern blued hands.
• The Military Ceramic model: a bold marriage of matt black ceramic and a khaki dial, for lovers of adventure and robustness, in the purest military tradition of the brand.