Gucci proudly presents its new Lido 2024 collection, a true ode to Italian summer and the art of escapade. This exclusive line of clothing and accessories brilliantly blends sophistication and comfort, offering a fresh, modern interpretation of the brand’s classics.
The Quintessence of Casual Elegance
The Gucci Lido collection is a celebration of Italian chic, capturing the essence of summer vacations on the Mediterranean coast. With pieces that combine style and functionality, this range stands out for its high-quality materials and refined design.
Bathrooms
The collection offers a varied selection of swimwear, from triangle bikinis to one-pieces with unique details such as a large side porthole. Whether in logo or monochrome versions, each piece is designed to flatter the figure while offering optimum comfort.
Shoes
The shoes in the Gucci Lido collection are just as impressive. From espadrilles in earthy hues embellished with bright touches like lemon yellow to elegant sandals for the beach, each pair is designed to accompany your strolls through coastal villages or cocktail parties at sunset.
Accessories
Accessories play a key role in this collection, with straw bags perfect for the beach, elegant hats and reimagined raffia and canvas bags, including the iconic GG Marmont bags. These pieces bring a touch of relaxed summer charm to every look.
Leisure Fashion
Designed for Italian getaways, leisurewear from the Lido collection is ideal for relaxing or exploring picturesque coastal villages. Looks are designed for effortless elegance, combining luxury and comfort.
An Evocative Campaign
The advertising campaign for the Gucci Lido collection highlights timeless bath and leisure pieces, fusing luxury with comfort. The visuals capture the spirit of the Italian summer, inviting everyone to escape into a world of relaxation and refinement.
Gucci Lido 2024: a celebration of Italian style at its best, where each piece tells a story of sophistication and comfort.
Dive into summer in style and let yourself be carried away by the magic of Italy.
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